Winning Formula

Rentokil Initial is a globally renowned provider of essential services, specialising in pest control, hygiene, and environmental services. Founded in 1927, the company has a rich history of delivering innovative solutions to businesses and households around the world. Winning Formula is one of those solutions which are adopted in Rentokil's North American market, used by pest control and sales consultants (users) to conduct inspections in homes and provide solutions to their customers.

Project

Client

Role

Lead designer

Web and mobile app redesign

Rentokil Initial

Tool

Figma

As the Lead designer overseeing the redesign and ongoing maintenance of the Winning Formula application, I have played a pivotal role in optimising the user experience for Rentokil's consultants. This graphing and inspection application revolutionises the way our users inspect customer properties and offer tailored pest control solutions, providing a seamless and data-driven approach to pest management.

Overview

Challenges and Solutions

Designing a user-friendly interface for complex data visualisation was a challenge.

Complex data visualisation

The existing user interface (UI) lacked user-friendliness and consistency, leading to user frustration and inefficiencies.

Improved user interface

Managing diverse pricing structures and service offerings across regions and product lines posed challenges in providing a consistent and transparent experience for customers.

Harmonised product and pricing

This was addressed by implementing interactive graphing tools with zoom and filter capabilities, simplifying data interpretation for PCCs.

Solution

User research was conducted to understand pain points and preferences. Regularly conducted usability testing with users to gather feedback and identify areas for improvement.

The UI was also revamped with a focus on intuitive navigation, clear layouts, and a visually appealing design, resulting in a more user-friendly experience.

A standardized pricing model was developed that could accommodate various service variations. This simplification made it easier for customers to understand and select the right services, reducing complexity.